Creating the standard for digital content provenance.

The Content Authenticity Initiative is building systems to provide provenance for digital media, giving creators tools to express objective reality and empowering consumers to evaluate whether what they are seeing is trustworthy.

See how the end-to-end system works.

Watch a photojournalist’s story of the first-ever CAI standards-enabled photos.

 

Want to join us?

Apply for membership or see our list of partners, including the The New York Times and Twitter.

 

Wondering why we’re building this?

Read about our mission and our goals.

 

Have a question or comment?

Contact the CAI team.